Now imagine if your business relied on this company. In the end, his decision for a privileged few outweighed the incredible heart and dedication of the many.” Furthermore, they mentioned that the CEO’s “deceptive actions had put the company in a position from which it could not recover. Specifically, they stated the former CEO “made decisions that put the company on an irreparable negative trajectory and sadly, he went to great lengths to keep many of these decisions secret from the rest of the management team and board of directors. In WakeUpNow’s case, a letter from the current management blamed the former CEO for taking advantage of his position.
![mass fastlane mass fastlane](https://invimg2.autofunds.net/InventoryImages/2021/10/09/2600_1901379_12006418_2414309412021.jpg)
In the network marketing space, Solavei, Vemma, and WakeUpNow are just a few that recently have imploded, leaving millions of distributors (guppies) wriggling for dead in an empty pond. But hey, if I just meet my $500 sales quota by buying this garbage myself, I’ll qualify for that cool super $100 downline bonus! And I'll get a fancy gemstone title (Emerald/Diamond) that means absolutely nothing in the real world!Īnyhow, such events characterize the black swans risked when violating control as guppy. Within months, it dwindled to nothing more than an entree at Applebee’s, of course assuming I bought a shit-ton of product and stashed it away into a basement closet. Instantly overnight, my income was slashed in half. Hear that water being sucked out of the pond? Her reason? The company discontinued a product favorite. I had brief success with one company until my top distributor quit. My burn came during my young twenties, and it marked the last time it would happen. And yeah, I was once “most people.” Sometimes being told “the fire is hot” isn’t sufficient-you need to get burnt. Unfortunately, most people need to learn the hard way. The sharks? They own the company or are chilling in the founders’ circle. If you're ever fooled into a meeting, take a look around. And then you’re told how you can make millions selling some overpriced product if you just sell it to your friends and family, and they sell it to theirs, and so forth. If you’re not familiar with network marketing (or MLM), you might be familiar with its telltale pattern: Some long-lost friend you haven’t heard from since Chumbawamba wants you to go to some ambiguous meeting at some ambiguous hotel so you can hear from some ambiguous speaker. If it isn’t, you’re at the mercy of the sharks, and your pecking order on the food chain is demoted to prey.
![mass fastlane mass fastlane](https://www.avant-gardeturnstiles.com/wp-content/uploads/2019/08/Fastlane-Plus-400-MA_Gallery-Image-3.jpg)
The Commandment of Control (and a productocracy) begs that this answer be NO. Behind the Commandment of Control is a simple question, which reveals your food-chain positioning: Is there one person or entity that can instantly kill your business with one decision? Are you fishing in a pond controlled by someone else? And what happens to your business when that pond is taken away? In effect, the Commandment of Control is risk mitigation allowing you to sleep well as a shark in the ocean.
![mass fastlane mass fastlane](https://2soyvjj0tt1gd4mr1oup4514-wpengine.netdna-ssl.com/wp-content/uploads/photo-gallery/Smarter_Security_Fastlane_Plus_400_MA-3.jpg)
It’s immunity against catastrophic events that can derail your gig overnight.
![mass fastlane mass fastlane](https://image.slidesharecdn.com/ma2019-191102092447/95/ma-2019-ios-advanced-ci-cd-fastlane-gitlab-15-1024.jpg)
It’s owning what you build, effectively giving you black-swan insurance. The Commandment of Control requires that your entire operation, from product development, to marketing, to distribution, to other operational components, be within your sphere of influence, or diversified from influence.
#Mass fastlane full#
Relative value considers the entire marketplace - a blog full of fitness tips might be valuable, but it isn't RELATIVELY valuable because there are thousands of similar blogs. The centerpiece of the CENTS Commandments is NEED, or relative value - value relative to other offerings available in the marketplace. The purpose of the commandments is to improve your probabilities for creating a business that can change your life forever through RAPID WEALTH ACCELERATION, both income (business profit) and net worth (business valuation.) The CENTS Commandments is the foundation for a Fastlane Business found in the Unscripted Entrepreneurial Framework (TUNEF). The CENTS Business Commandments is a methodology used for testing the veracity of your business idea or opportunity from an Fastlane entrepreneurial perspective. (As found in The Millionaire Fastlane ( CENTS) and Unscripted by MJ DeMarco) It would be nice to have a thread for it, especially for people who have never read my books and come across the concept in some other venue or dialogue.Īlso, I'd like to document its existence beyond the 2 books, just in case another 21-year old wannabe coaching guru steals it and claims it as his own. Since this concept is covered in both books, I don't think I ever posted an "official" thread on the topic. Thought I'd start a thread based upon the CENTS Business Commandments found in The Millionaire Fastlane and UNSCRIPTED, just in case someone searches for it by search engine.